
Then there is nothing to rule out the paradoxical hypothesis that it is indeed our thought which governs the world, on condition that we first think that it is the world which thinks us.
'It isn't the man who drinks the tea, it's the tea which drinks the man.'
It isn't you who smoke the pipe, it's the pipe which smokes you.
It's the book which reads me.
It's the TV which watches you.
It's the object which thinks us.
It's the lens which focuses on us.
It's the effect which causes us.
It's language which speaks us.
It's time which waste us.
It's money which earns us.
It's death which lies in wait for us.
-Jean Baudrillard
appearing in The Impossible Exchange
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